"Brisefer" is a beautiful, evocative word in French that, in common parlance, means a clumsy person who tends to break things they usually use.
But here on this website it is the antonym since this new tool will serve to celebrate the artisans who work the material and transform it into beauty through the grace of their execution, while grouping them together to improve their accessibility, their visibility, their discoverability with the aim of finding and retaining customers to better live from their art and their passion. A transactional site therefore to market their works and do better business.
Craftsmen, in the largely dematerialized world in which we live, in the rapidly changing world that is ours, in which unbridled globalization makes us too dependent on elsewhere, bring us back down to earth: to intimate contact with nature, to the virtuosity of the creator and to the quality conferred by manual work which will, I am certain, be increasingly valued.
Through their unique and personalized projects and their talent, artisans decorate and beautify our villages, including mine in Charlevoix. They attract both passing tourists and permanent residents, their workplace often becoming a meeting point and a potential place to share their expertise.
Without forgetting the extreme importance in these times of buying local, one of the keys to ensuring our collective future as Quebecers.
This new site exists to demonstrate the need for craftsmanship and to promote its economic development.
Louise Beaudoin
Former minister and member of the National Assembly of Quebec
(1994–2003) (2008–2012)